Range and pricing strategy can develop over a period of time due to internal and external pressures. Often this may mean that your range is not best suited to maximise market share across all categories, there may be some gaps in your range and you may have some product lines which are not required.
A strategic overhaul of your range and pricing structure may relate them to: -

• Competitors’ products
• Retailer ranging
• Market opportunities
• Internal profit and sales analysis

This can result in increased sales, reduced stock holdings and a significant profit improvement. To discuss how an objective review and restructure of range and pricing structure could help your business please complete the contact form or call 01254 832507