Image is extremely important for all businesses – and for people come to think of it. We all form first impressions very quickly based on the first things we see, and for many businesses these first impressions may make the difference between people wanting to buy from us – or deciding to walk on by!
If you have a business with a physical location that customers actually visit, this becomes extremely important. Yet as business owners spend all day, every day on their premises, they seem to get blinkered by the day to day issues of running a business and don’t see what is basic and obvious to everyone else.
If you are one of these business owners, start seeing things through your customer’s eyes. Every day, or at least once a week, walk round your premises and see what your customers see.
Does Signage Need a Makeover? – Is this in good condition, clean, easy to read? Does it tell your customers what they need to know and does it portray the right image about your company?
Is Everything Clean? – A basic requirement you would think, but often overlooked as we get side tracked by the daily job of running a business. Are floors, windows and work surfaces clean? Is paint work fresh and not chipped?
Is Your Reception Area a Hovel? – I often sit in reception areas waiting for meetings and feel sad that some basic elements have been missed. Leaflets about the company may have been left out for people to read, but these are dog eared, grubby and sometimes out of date. Ensure that someone takes responsibility for your reception area and that they take a real pride in it. Clean tidy table and chairs, new reading material and if signs and notices are displayed on the walls, please make sure these are in good condition and up to date.
Are Outside Areas Respectable? – Is the area outside and close to your business clean and tidy? Does a flower bed or plant need weeding? Does litter need picking up? Even if the litter is on the road frontage and not on your premises it gives a bad impression and says you don’t care very much if you can’t be bothered picking it up. It can take less than a minute to sweep a footpath or pick up a discarded bottle, but it says you care about your business and you have attention to detail.
So next time you look at your business, do it through your customers eyes. You may be surprised what you see.